OCEAN CITY, Md.- The Ocean City Mayor and Council on Tuesday approved a five-year agreement with Coca-Cola Refreshments for the beverage company to be the resort town's exclusive beverage franchise holder.
Officials said the contract, which takes effect April 2, has an estimated annual value of $286,172. The franchise contract, among other things, designates Coca-Cola as the "official soft drink of Ocean City," and provides that their products will be served in all town-owned properties and at all town-operated events.
Benefits provided to the town by Coca-Cola include a direct annual cash payment of $65,000, commission on product sales, media advertising, free product for town events, and marketing and promotional support. Coca-Cola also will contribute $5,000 annually to the Ocean City Recreation Boosters, a non-profit community organization that supports the town's recreation programs.
"The town is looking forward to working with Coca-Cola on a coordinated marketing program to promote Ocean City as a prime mid-Atlantic destination and Coca-Cola as our official beverage partner," Mayor Rick Meehan said in a statement.
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